Engage online

Before a customer gets in touch with Búl, a series of messages on the label’s website answer questions staff would otherwise have to respond to manually. Designed to serve customers digitally, the label’s website also includes product information and helpful FAQs, all of which founder Virginia Martin says allow customers to shop without needing to get in touch at all. To manage a website that works for your business, Virginia says the trick to saving time while maintaining high levels of service is to automate wherever you can. “[Automation] allows for greater reporting on customer insights that can help support business decisions.”